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To stimulate the consumption of fine wine, Mondavi hosted many tours and educational events. He also established the Great Chefs program; the first winery culinary program in the U.S. Mondavi also launched television and radio advertising at the turn of the 21st century.
Mondavi takes great pride in the winemaking process. Mondavi uses natural techniques throughout the entire grape growing and winemaking process. They have also introduced many environmentally friendly farming and winemaking practices over the years. Most of the grapes (63%) for Robert Mondavi Winery (RMW) label are obtained from company vineyards...
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