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Critical Review of RMB PB Strategic Management Process 13
5.1 RMB PB strategic success according Porter's generic strategies 14
5.2 Success according to the resource based (inside out) approach 14
6. RMB PB's Sustainable Competitive Advantage 15
7. Final Recommendations 19
Recommendations based on Porters Generic Strategies 19
Recommendations according to the Resource Based Approach 19
8. Bibliography 20
1. Introduction
The word strategy finds it origins in Greek history. When defining the term strategy dictionaries will in general state something along the lines of strategy being the science and art of using all the forces of a nation to execute approved plans as effectively as possible during peace or war...
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