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Executive Summary
Subway Restaurants, the leading submarine sandwich franchise in the United States and the world with 20,532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as our market geographically expands. Our new Tuscany Decor reinforces our fresh, healthy and great tasting menu items. Recent additions such as the Atkins friendly sandwich wraps should establish a stronger association between just good tasting fast food to now healthy tasting fast food as concerns continue to grow about the increasing obesity problems in developing countries...
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