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Riordan Manufacturing Gap Analysis

Riordan Manufacturing Gap Analysis

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Title: Riordan Manufacturing Gap Analysis

Essay Details:

Subject: Business

Author: Beryl A

Date: September 17, 2012

Level: University

Grade: B

Length: 7 / 1851

Essay text:

Riordan made several strategic changes in the way it manufactures and markets its products. Declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but prompted them to adopt a customer-relationship management (CRM) system. Customers are now serviced primarily by sales teams rather than single salespeople, with each team focusing on a particular customer segment. This paper will address the issues that Riordan faces as well as opportunities that will address the issues, the stakeholders involved and their interest, rights and values, and end state goals that Riordan can implement to benefit all employees and the company overall...

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