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Current leadership has been unable the turn the company around in the last six years and therefore is deemed to be part of the problem. Realizing that the company needed a leader that could effectively define the company's problems and move to ultimately provide solutions to them, the company appointed Bill Ford as the new chairman and CEO.
"The successful implementation of change is facilitated when your organization's culture, systems, and structure support or reinforce the new visions, objectives and behaviors" O'Conner & Fiol (2006). The move to appoint a "Ford" to the helm of the ailing company was clearly a strategic plan the company had endorsed to improve moral and prepare the culture of the company for change...
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