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But obviously they are not mad. The economics and financials behind their decisions to continually pay more and more is justifiable. Once again boiling down to the ratings. The 70 hours of March Madness are extremely popular in the US and boast extremely high ratings. Therefore, advertisers are willing to pay the big bucks to get their ads on the air. The same is true about the Superbowl, with 30 second advertising sports reaching astronomical highs networks are lining up to buy the rights fees for the event. As Bill Brown the senior vice president of Fox Sports stated, " we want entertainment?we want to televise the teams that will deliver us the highest ratings"...
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