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This can be separated into the four P’s of marketing, product, price, place, and promotion.
This paper, attempts to introduce the reader to American Airlines and its brilliant, innovative marketing strategy, developed in 1981, called the AAdvantage Travel Rewards Program. More specifically, I will talk about the AAdvantage mile, trying to hit on each of these four points of the marketing mix and where applicable, I will try to identify each of these points from both the vendors and the customers prospective.
A Revolutionary AAdvantage
On April 15, 1926, Charles A. Lindbergh, chief pilot of Robertson Aircraft Corporation of Missouri, placed a bag of mail in his small DH-4 biplane and carried it from Chicago to St...
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