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Essay Details:
Essay text:
A customer-supplier partnership program
400 Total Quality Marketing
must be developed in the long run, which can be regarded as a part of
relationship marketing.
Nowadays, more and more companies have practiced relationship marketing
towards their suppliers. For example. Xerox has reduced the number of
suppliers from 5,000 to 500 and developed long-term partnership programs to
those quality suppliers. Some companies have developed a joint promotional
program with suppliers to market their products. Others have developed a
joint effort in the research and development of new products. Therefore,
External Reverse Marketing provides a competitive edge for the companies in
the growing competitive markets...
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