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Essay Details:
Essay text:
Overview of Indian Retail Sector 10
3.1 Market Strategy of Retail Segment 11
3.1.1 Price 11
3.1.2 Product 11
3.1.3 Place: 12
3.1.4 Promotion 12
4. Survey 13
4.1 Income Levels of Shoppers: 13
4.2 Location Advantage: 14
4.3 Customer Survey 15
4.4 Customer Survey 15
5. Recent trends 16
6. Retail Stores v/s Kirana Stores 17
6.1 Retail Stores over Kirana 17
6.2 Kirana Stores over Retail Stores 17
7. Future Estimates and Prospects 18
8. Coexistence of Retail and Kirana (an option) 19
9. References: 20
0. Abstract
The revolution in retailing industry has brought many changes and also opened door for many Indian as well as foreign players...
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