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Another part of the store size is category killer. When a retailer kills the competition by having a large amount of merchandise in a single category at really good prices that it makes it impossible for the customers to walk out without purchasing what they need, it is called a category killer. Price competition is self explanatory – a good example is Walmart because they try to beat out any competitors by having low prices. Some demographic shifts that are shaping retail are baby boomers retiring, Generation Xer’s starting to reach middle age, the importance of Generation Y consumers, and changes in the birth rate...
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