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This will be attractive to customers as this means they could visit John Lewis and fulfil all their shopping needs without visiting another store.
2) Where the store is situated: As this store is located in Central Milton Keynes shopping centre it has a central location. By this I mean the shopping centre is central within the city. This will be attractive to customers because it is located within the main shopping centre which a prime location for shoppers in the local area and it is easily accessible.
3) Clean and tidy store: As John Lewis has a reputation to maintain, the store is always kept in a clean and tidy manor...
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