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The number of total retail outlets in the country is estimated to be around 12 million. The retail sector is the second largest employer of the country after agriculture. According to the National Readership Survey of 1999, 6.6% of the urban adults and 2% of the rural adults are estimated to be shop owners.
India's unorganized retail entrepreneurs may be uneducated. But they are not street-stupid, but street-smart, who know and sense every pulse and breath of the Indian consumer.
Dominance of the unorganized sector
The unorganized sector has dominance over the organized sector in India, especially because of the low investment needs...
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