retail image study

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Title: retail image study

Essay Details:

Subject: Business

Author: Sharon M

Date: July 2, 2013

Level: University

Grade: A

Length: 5 / 1487

Essay text:

The purpose of having people remember the brand name and have positive associations with that brand is to make their product selection easier and enhance the value and satisfaction they get from the product. The first store examined, being Worldwide Appliances at Glendale, would be categorized as a "premium home electrical and appliance store." The store has a wide offering from luxury high end audio visual equipment to common need based items such as kettles, irons and ovens. Worldwide Appliances branding consists of a long running slogan "Where the worlds best brands, compete for your prices!" This statement asserts the organizations desire to be considered as a provider of high quality products, whilst still remaining price competitive...

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