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Specifically, the gross margin decreased from 21% in previous years to only 15% in 2002 (Chang 2003). Therefore, in the end of 2002, the company had some strategy to enhance their competitiveness. One change of the company related to logistics activities was that it had been installing computer systems to allow store managers to check inventory and analyze sales data (Chang 2003). This system helped the stores’ managers avoid mistakes, improve in customer’s service as well as keep relationships with manufacturers which were referred by customers through analyzing data.
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