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These are a few of the main aspects with which retail banks try to compete for business against each other. How people prioritise the different offers available to them will depend on a number of factors such demographics, earnings and other socioeconomic factors. Hence for the purposes of this paper four of Ireland's retail banks will be examined from a third level students' perspective. The banks chosen were, AIB, BOI, Permanent TSB and Ulster Bank. Having examined whether any of these banks fulfil the needs of a third level student a comparison will then follow between Irish and foreign retail banking...
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