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Essay text:
Besides the oil industry in the UAE, that region/country also affords a growing tourism industry since the last decades. In regard to Dubai, the UAE has even the highest growing tourism market in the Middle East. The number of 290 hotels, which existed already in 2005, shows high market attractiveness. In 2006 Dubai was a travel destination for 6.2 million visitors, whereby 1.94 visitors were from Europe. Furthermore the fact that the hotel-room capacity will duplicate until 2010, indicates not only a high demand for IFF’s products at the moment, but also for the future.
Concerning the fill rate, IFF should concentrate on 5, 4 and 3 stars hotels...
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