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The existing oriental retailers in Loughborough are primary an Oriental Food Shop in Baxter gate street, a post office in Derby road and a booth in Student Union every Friday. Customers normally went to there when they had clear demands on what they need and specially arranged time to there because inconvenient access location. Therefore, I am going to open a convenient store, called Miss. Oriental, in Loughborough town centre and sell oriental food. This plan is going to draw out a mission statement concerning the format and concept of this store, an environmental analysis and planning towards how I am going to manage this store in terms of supplier chain, inventory, merchandising, market growth, etc...
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