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Organised retail, which presently accounts for 4 per cent of the total market, is likely to increase its share to 22 per cent by 2010. This growth in organized retail is being driven by a number of structural, social, and demographic and macroeconomic factors as well.
The paper would be focusing on the challenges that are faced by organised retail. The challenges become opportunities when they move from one sector to another. The discussion of the paper would be on why the organised sector is growing at an unexpected rate vis-a-vis the unorganized sector. The paper would have case studies discussing the problems, advent with the situational facts, which the organized as well as unorganized sectors face...
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