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RBV is grounded in the perspective that a firm's internal environment, in terms of its resources and capabilities, is more critical to the determination of strategic action than the external environment (Kotelnikov, n.d.).
RBV suggests that organizations are packages of tangible and intangible resources. Thus, it can be assumed that intangible resources, like employees and the reputations of organizations are becoming equally as important as the fixed assets that businesses actually own (Wheelen & Hunger, 2006, p. 106). RBV suggests that a firm's unique resources and capabilities provide the basis for a strategy...
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