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The first issue being the drop in sales; the second is the number of mechanical watches rejected by the Swiss Official Chronometer Control (SOCC). Based on the following recommendations that the board presented:
?X How do consumers view Aquine?¦s mechanical
watch?
?X How are consumers reacting to current
advertisement?
?X Check statistics for the SOCC test
?X Quality of Aquine watches vs. other Swiss
watches
?X Formalization of the internal QC process
?X Reduce SOCC rejection rate to less than 10%
Questionnaires were sent to 500 mechanical watch owners and the results were found to be 60 % in favor of SOCC certification and those consumers planning to purchase a new watch 78% would be willing to pay a premium for a chronometer...
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