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Use of data mining, internal warehousing and other tools are at the company’s disposal. (Cooper Chapter 1, 2005, pg 5).
Cooper. (2003) Business research methods (8th ed.). New York: McGraw-Hill
Distinguish between secondary and primary research
Primary research refers to the data that has been collected by the researcher that is company specific.
Secondary research refers to the data that has been collected by someone other than the researcher or for some other purpose rather than the project at hand. Coffee Time executives will use a blend to primary and secondary research to assist them in their decision making...
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