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Essay Details:
Essay text:
Many companies don’t believe Latino’s to be a viable target and they don’t want to spend the time or money trying to research this community.
The companies that have explored this target market have had to figure out what approaches or appeals should be used and what strategies should be used in creating long-term relationships with this target group.
Sonic drive-in is among one of the companies currently researching the ways to target the Hispanic community and creating the long-term relationship with them. Figuring out where to begin is the problem Sonic is currently facing with targeting this group...
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