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Essay text:
Michael Porter's Five Forces Analysis
4.1 Buyer Power
4.2 Supplier Power
4.3 Intensity of Competition
4.4 Threat of New Entrants
4.5 Threat of Substitute Products
5. Conclusions
6.1 Competitive Positioning
6.2 Competition Strategies
6. Market Outlook
Appendix 1: Banking Market in Romania
Appendix 2:
1. Executive Summary
External environement is full of contradictions for international commercial banks. Traditional brands experienced troubles and a crisysis into a particular market can affects businesses at the global level. New managing currents occur and power of executives starts to decline...
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