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KPMG and PriceWaterhouseCoopers (PWC) have established distinguishably different yet similarly successful brand-building strategies. PWC has arguably adopted a more introvert-like strategy that is aimed more vividly at their employees’ and prospective employees’ job satisfaction which in turn leads to professional performance and satisfied clients. KPMG on the other hand opted to market themselves as a knowledgeable and high clientele base firm. In the following paragraphs the two firms’ strategies will be discussed more comprehensively.
On face value, PWC are an attractive looking firm that draws more innovative, younger corporate directors...
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