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This report will also explain the role of marketing information and research in conducting and analysing the market, and finally critically assess the usefulness of four analysis tools appropriate to X GROUP’s company activities: - PESTEL analysis, SWOT analysis, Gap analysis and Porter’s five force analysis.
1. Background to the X Group
The X Group is a fully integrated presentation and communication organisation, designing, creating and producing presentation solutions globally. This involves assisting high profile corporate clients to effectively communicate to internal or external audiences, through the use of interactive solutions, incorporating video, events and multimedia...
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