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Essay Details:
Essay text:
We have been asked to analyse and research the Insurance sector focusing on the Direct Line PLC as an example of one of the leading players in this particular sector.
In this report we aim to:
? Establish the factors that explain the success of Direct Line.
? Establish market shares and level of shares
? Main external factors that make an impact on the Insurance sector.
? SWOT analysis of Direct Line.
Insurance companies have had a quite a tough time across most sectors in the recent past, although the performance of the domestic motor and property insurance sectors has improved over the last few years as claims rates have settled and premiums have gradually increased...
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