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Essay text:
This includes a customer base that is devoted to the company and its brand, particularly in the United States.
• Fortune magazine named Apple the most admired company in the United States
• Strenghts: IPod Nano comes in 9 different colors, “Genius” feature (finds what you listen to and then finds artists of the same genre to make a playlist), ITunes, and is available in 8 &16 GB models.
• Weaknesses: The IPods Nanos new rounded screen creates glare, sound quality is average, and buying newer IPod Nanos you must upgrade to ITunes 8 and all of its hardware requirements.
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