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Essay Details:
Essay text:
What links failure to relationship marketing? A case study examines how a relationship is formed? And maintained? This case study explores the reality of relationship marketing. This paper discusses the expectations and results of relationships and gives an example of a company that uses relationship marketing to its max potential.
Introduction.
Relationship marketing focus on creating profitable relationships between buyers and sellers. The relationship is based around two players, the buyer and the seller. Both enter the relationship with ambitions of receiving profit from the relationship...
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