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Intersect Investments is a financial services and advisement company undergoing tremendous economic pressure due to various issues that must undergo organizational change in order to stay afloat. The senior leadership team along with their (CEO) Frank Jeffers is faced with many challenges, concerns, and opportunities that will impact stockholders as well as stakeholders? future. There are many strategic decisions to be made for the company so that Intersect Investments may reach its end state goals of increasing its customer base with a new ?customer intimacy? model. Intersect Investments potential is to increase sales and revenue by gaining their customer?s trust and financially by exploring innovative product ideas to meet the needs of their customers...
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