Redhook Brewery

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Title: Redhook Brewery

Essay Details:

Subject: Business

Author: Helen H

Date: January 7, 2013

Level: University

Grade: A

Length: 4 / 967

Essay text:

Redhook retained full control over production and marketing. Distributors who participated in the alliance were to be given exclusive distributing rights in their territories. Redhook believed they could gain acceptance and much greater exposure with this alliance with Anheuser-Bush, but the alliance was viewed controversial be many. Strengths and Weaknesses Regarding strengths and weakness, we found that one of Redhook's weaknesses was that management wanted to make it too big in the craft beer industry too fast. For instance, once Redhook started making a profit they replaced the first brewery with a larger capacity with state of the art equipment...

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