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Positioned as an exclusive brand, these types of media are perceived as reflecting the high value of the product.
The animated advertisements have achieved great success and represent the lighter side of the brand's profile. They sum up the Red Bull positioning statement, that "Red Bull revitalises body and mind".
The many very well known cartoons as shown on television were initially meant to create a brand identity, and not awareness as many assume. However, this brand identity is directly linked to awareness and has offered a great promotional source for Red Bull. These cartoons are known globally and just as the cartoons are used in all places where Red Bull is consumed, the slogan is always the same translated into the local language...
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