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Red Bull Marketing Strategy

Red Bull Marketing Strategy

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Title: Red Bull Marketing Strategy

Essay Details:

Subject: Business

Author: Roberta P

Date: December 13, 2016

Level: University

Grade: A

Length: 2 / 324

Essay text:

Red Bull is commonly mixed with Vodka and is one of the main ingredients in drinks such as Jagerbombs. Even when a bar doesn’t offer the brand and instead uses a competitor, you will still hear people request Red Bull and Grey Goose or Red Bull and Vodka. In my opinion this is one of the best things that can happen for a brand. Since the brand becomes the product, the demand for the brand increases. One of the reasons for Red Bull’s success, besides being the first to this niche market, is how good they are at buzz marketing. Red Bull sponsors events such as windsurfing, snowboarding, cliff-diving, break dancing, art shows, music concerts, video games and several other sporting/social events...

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