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So our first task (in order to understand this consumer type, as well as the dynamics of Redbull’s marketing strategy) was to review the nature of the product, and establish a consumer profile for it.
Redbull is an energy drink, developed specially for periods of increased mental and physical exertion in humans. It aims at increasing performance, concentration and reaction speed in order to improve the vigilance and emotional status of its user. It additionally stimulates cell metabolism. Redbull’s effects are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys...
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