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If possible, other natural “enhancing” additives might be considered, such as gingko biloba or ginseng.
There are no all natural performance enhancing colas in this market segment already, Red Bull could capitalize on being the first mover in this area.
Red Bull Cola Creative Brief
Target Market
Baby Boomers aged 43 - 65
Rationale
Red Bull’s original market segment is saturated with competition. At the moment, the oldest of the Generation Z cohort currently 16 years old, too young to be marketed to without upsetting parent groups. Baby Boomers have already been tested for product receptiveness, and we have the research results...
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