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Then, using technical reasoning (rather than intuition alone), we were able to recommend the purchase of additional A grade and B grade tomatoes, with optimal allocation of raw materials to the three product lines; we also evaluated the target product and maximum permissible expenditure for an advertising campaign. Finally we analyse the profitability of running the three production lines and recommend the closure of one of the product lines in order to maximize profits.
It is evident that the more the information available to the decision maker, the better prepared he or she is, to make decisions...
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