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?It will strengthen the company - and prepare it to expand or to win market shares in The Caribbean and South America. First it must strengthen its financial situation in order to have the resources to expand in other regions (it will need to put emphasis on marketing and to develop products that correspond to customer needs in the other regions ?especially regarding stoves).
3) Keep the focus strategy:
Why: Its cheaper to keep the old customers than finding new ones!
The middle-income segment is the largest consumer group and the brand names are aimed at this particular target group, so Atlas Electrica should keep focusing on this segment until the market is ready for more product lines...
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