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We can state that whit its Marketing Communication Strategy, the club has been able to create a very profitable visual impact and consumer credibility worldwide.
SPONSORSHIP
One of the most important sources of revenue for the club comes from the sponsorship and advertising (EUR 45,9 M) and other marketing resources( EUR 16,9 M). The team leads the list of the 20 richest clubs in the world and it has "built up its brand value through sponsorships and world tours," according to accounting firm Deloitte.. The most recent of these contracts, signed with online gaming company Bwin, is worth an estimated ?60 million (BBDO Consulting Agency)...
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Common topics in this essay:
- A Communications Framework to Evaluate Sales promotion strategy
- BRAND EXTENTION AT REAL MADRID
- Consumer evaluations of sales promotion: the effect on brand choice
- Ethical Issues in Real Estate Promotion
- excessive sales promotion and brand equity
- marketing management - promotion
- Promotion On Marketing Strategies
- Real Madrid - The Business
- Real Madrid Marketing Harvard Business Case
- Real Madrid, Integrated Marketing Communications
- Retail marketing and Promotion
- Sales Promotion
- Sales promotion
- Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion)
- Sales Promotion Techniques
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