Re-branding

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Title: Re-branding

Essay Details:

Subject: Business

Author: Kristin G

Date: July 5, 2014

Level: University

Grade: B

Length: 2 / 361

Essay text:

The new name, Jubilant Organosys, reflects the company's current and future direction with the added consumer promise of "Making Science work for you", since many chemicals manufactured and marketed by Jubilant Organosys are now used in a host of consumer products. 'Jubilant' symbolizes positivity, dynamism, triumph and joy, all of which guide and shape the company's collective experiences and efforts. 'Organosys' suggests life and nature. 'Sys' embodies the company's emphasis on systems, synthesis and science. The combination powerfully positions the new name to reflect the company's 'ScienceActive' approach that seeks to continuously apply scientific knowledge to enrich the quality of life...

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