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Customers and investors nowadays are much more selective and sensitive to the image a company portrays and therefore marketing is an effective tool in packaging their company’s ideal image to the public and potential investors. It also helps to build networks with other professional to further enhance company’s growth.
Marketing is especially important when a new range of products are introduced to the market. Initially when FairPrice introduced its first range of housebrand, the challenge then was to ensure that housebrand products are widely accepted by the consumers. Other than having it advertise through different media, the promotional scheme of having housebrand items priced 10-15% cheaper than national brands was an effective way in marketing them...
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