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In our society, people like to have things go as quickly and as smoothly as possible, but they do not want to do the work themselves. Therefore, people like to have a system that has already been used and that they know works. However, this method is usually the only option offered in a society following the McDonaldization theory, therefore, efficiency becomes a rationalization. An example of this is a typical salad bar at a restaurant. Instead of expecting a plate of salad from the chef, you are expected to go up to the salad bar and serve yourself. This ends up with customers doing most of the work and in addition, customers usually pay more for this, which is a sense of inefficient efficiency on the customers part...
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