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Establishing or Identifying the Objectives: First, the decision maker must establish or identify the objectives of the organization. The failure to identify organizational objectives correctly can result in the complete rejection of an otherwise well-conceived and well-implemental plan.
2. Defining the Problem: The second step in the decision making process is defining the problem in specific term. The purpose of decision making is to gather information that bears on the goal. If there is a discrepancy between the goal and the actual state, action may be needed. In marketing, for example, the marketing executive may gather information about the company's actual market share and compare it with the desired market share...
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