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Also, in 1995 Alfred Liggins lll, CEO and president of Radio One Inc., saw an opportunity to expand into the Atlanta, Georgia market. Liggins believed that the African-American population was growing and it presented a profitable opportunity. Hughes and the rest of the Radio One's board thought that the company should concentrate on the newly acquired stations. Liggins formed a separate company to purchase the Atlanta station for $5 million, and in June 1995 Radio One of Atlanta was introduced, WHAT-FM.
At the end of 1996 the Baltimore station WERQ-FM had attained a number one ranking, and the Washington station, WKYS, was ranked number two...
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Common topics in this essay:
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