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Plus those 12 stations include a media company (BET Holdings) which targeted the African American population by its media “Black Entertainment Television”.
- Greater advertising revenue: This acquisition will increase the size of the company and in particular the African American base ,hence would bring greater advertising revenue since in the past the company had been successful in bringing more advertisers by convincing them about the spending power of afro American community ,thus would build a platform for the company’s planned expansion into other forms of media, including cable, recording industry, and Internet...
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