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Essay text:
Because of this, many of us are able to remember products by
the jingles or slogans that are used. An example of this is the slogan for
Charmin tissue. Anytime you see Mr. Whipple you think of Charmin, and the
slogan "Don't squeeze the Charmin." This type of advertising keeps the products
in the mind of the consumer. Therefore, when the consumer goes to the market,
he will reach for the Charmin.
Before deciding which medium youshould advertise in, there are some questions
you should ask yourself. The potenetial advertiser should know who they are,
what they are selling and to whom they are selling it...
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