R.J.Reynolds

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Title: R.J.Reynolds

Essay Details:

Subject: Business

Author: Robert T

Date: May 8, 2015

Level: University

Grade: A

Length: 2 / 523

Essay text:

Hay que considerar el problema con el cambio. Existe la opcion de eurodolares y euroyenes. RJ Reynolds vende cigarros, comida y bebidas en mas de 160 mercados alrededor del mundo. Su estrategia estaba enfocada en un alto margen del consumidor con una posicion dominante en las respectivas industrias, esto condujo a un programa activo de adquisitions y de desposeimientos. En 1979 adquirio Del Monte, Heublein en 1982 y Canada Dry en 1983. En 1984 estaba 23° dentro del ranking de Fortune 500. La empresa estaba en una excelente situacion economica. En junio de 1985 anuncio la adquisicion de Nabisco que tuvo un crecimiento de sus ventas de un 5%...

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