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Quiksilver aujourd’ hui PAGEREF _Toc25087048 \h 6
¬ Les DAS de Quiksilver : PAGEREF _Toc25087049 \h 6
¬ Evolution du CA et des benefices de Quiksilver depuis 2001 PAGEREF _Toc25087050 \h 7
¬ Evolution du CA et des benefices nets par region entre 2004-2005 : PAGEREF _Toc25087051 \h 7
III. Strategie de creation et acquisitions de marques et entreprises PAGEREF _Toc25087053 \h 9
IV. Positionnement global, image de marque PAGEREF _Toc25087054 \h 10
A. Positionnement PAGEREF _Toc25087055 \h 10
B. Image PAGEREF _Toc25087056 \h 10
C. Visibilite de la marque PAGEREF _Toc25087057 \h 10
D. L’engagement ecologique PAGEREF _Toc25087058 \h 11
V...
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