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We conducted quantitative research to indicate awareness of the brand, the message and patient receptivity to both. The organization used to information to fine-tune the format and messages of the program and to determine the effectiveness of specific media.
o A national collegiate and alumni organization wanted to know how to segment their membership so that they could provide the most appropriate services for each segment. We conducted a nation-wide study of members and developed a profile of each segment. We identified the specific programs that would appeal to members in each segment, the programs in which they were most interested in supporting and the key messages that would best reach each segment...
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