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Essay text:
However, seeking the right opportunities rather than massive expansion, using the correct and diversified management team and strategies to guarantee the new investments profitable are also essential. The purchase of Gatorade in 1983 catapulted Quaker to the top of an untouched beverage market segment, and it was a long-term success for the company. Their correct strategic plan played a key role in helping Quaker target on the merger opportunity as well as closely controlling over the management process. However, I feel Quaker company overlooked this point in their recent years’ business operation and huge losses incurred when some of the massive expansions failed so that Quaker had to go back on their core products...
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