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Often Stars need heavy investment to sustain growth. Eventually growth will slow and, assuming they keep their market share, Stars will become Cash Cows
Cash cows are low-growth products with a high market share. These are mature, successful products with relatively little need for investment. They need to be managed for continued profit - so that they continue to generate the strong cash flows that the company needs for its Stars
Question marks are products with low market share operating in high growth markets. This suggests that they have potential, but may need substantial investment to grow market share at the expense of larger competitors...
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Common topics in this essay:
- Bcg Growth Share Matrix
- MARKET POTENTIAL OF POWER TRANSMISSION & DISTRIBUTION PRODUCTS
- Market Analysis - Introduction To Market Share
- Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment
- Mba501-Week2-Products, Services, And Prices – Free Market Economy
- Products, Services And Prices In The Free Market Economy
- Products, Services, and Prices in the Free Market Economy
- Products, Services, and Prices in the Free Market Economy
- Products, Services, and Prices in the Free Market Economy
- The Boston Consulting Group (BCG) Matrix
- The Growth Share Matrix
- PRODUCTS, SERVICES, AND PRICES IN THE FREE MARKET ECONOMY
- Products, Services, And Prices In The Free Market Economy
- products,services, and prices in the free market economy
- BCG Growth Share Matrix
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