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According to the survey conducted by U.S. National Marine Fisheries Service, "the U.S. supply of edible fishery products was 11.2 billion pounds in valued at $3.7 billion in 2004" (Schmitten, 1996). There is a variety of fish available; however, any one fish is fairly standardized. Cod is cod, salmon is salmon and catfish is catfish whatever their geographic origins. Recent survey also shows that "despite occasional subtle differences in color and perhaps even taste, each species is pretty standard. Most consumers can not distinguish between fish that come from the deep sea and those that are grown on fish farms" (Pluta, 2004)...
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